Minor Project - Self-Reflective Journal
April 2020 to July 2020 (Week 1 to Week 14)
Jasmine Teoh Lee Suan (0331993)
Minor Project
Self-Reflective Journal
Instructions:
Module Information Booklet:
This post contains a compilation of the exercises tasked to us, aiding in the process and techniques of presenting our own products and designs, communicating with our teammates and getting a better understanding of how to handle projects.
Legend:
Tasks:
Reflection: (Experiences, Thoughts, Problems, Questions, Solution to Problems)
Feedback:
Consultation Log:
Week 1
We were tasked to answer a few questions as an introduction to this module:
1. Please describe what is Design Innovation based on the article "What is Design Innovation? by Alex Obenauer". Please cite some examples to elaborate your observations.
Based on the article "What is Design Innovation? by Alex Obenauer", Design Innovation is a process whereby a product is innovated through its design rigorously, empathically and iteratively to form a product that has the innovative concept that could make changes to the way the user handles the product, and also to the content of their lives.
An abundant amount of taste, empathy, creativity and variety of perspectives are needed to create a design innovation, as stated by Alex Obenauer (2017) "It takes a thorough, rigorous, and iterative process to get to the result that is so perfect that, given hindsight, it seems like the only possible solution." Some principles of a design innovation consists of how the design should be empathetic, goal-oriented, intentional and iterative.
An example of a design innovation is the coca-cola bottle. It was a standard-looking bottle that could be imitated easily but through design innovation, the design of the bottle changed and took a form of a cocoa pod, which led to coca-cola's unique brand. Lastly, the advancement of technical innovation is also needed to make these designs come to life.
2. Please watch this documentary about Design Disruptors and write a short essay about what are Design Disruptors with cited examples.
"It’s not about pixels, it’s the act of solving problems," as stated in the documentary, design disruptors are the problem solvers of today's industry. They question the norm and tackle what others have adapted to in their daily lives. They create questions and designs that could help improve our current lifestyle, choosing not to play by the rules of a particular industry.
When a design or situation has even a little bit of pain and friction present, that's the right time for disruption to occur. Design disruptors adapt and navigate around their surroundings with ease. However, to find an answer, or solution, for the questions raised is not as easy as it sounds. It's hard to create a great product that would resonate with the audience and these design disruptors have to prototype everything, reiterating again and again, pushing themselves until they can find the weaknesses or risks in the products and eliminate them from the equation.
There's a difference between art and design. For art, you make questions, while for design, you make solutions. Design has to make sense, and it is a designer's job to make sure that users know what they're looking at, enhance the users' journey and create a level of precision in something that also has familiarity in it, building trust towards the user. Designers also have to keep in mind to attend to the customers needs, user attention span, and that the design should be simple, attractive while also something that people will remember. Design disruptors, in this case, would keep asking why, why this design, what the reason behind the choice would be and how it would benefit the users and improve from the previous prototypes, ultimately solving the problems the designs have.
In the documentary, many famous companies and brands were mentioned, there were a few that quite intrigued me. The idea of creating a storyboard-themed process for Airbnb's stay was really interesting, and how they got storyboard artists to help with the project, it was like a collaboration between different design fields to create something unique, something others wouldn't have thought of. Another example is the High Five, where something really simple and personalized could impact the lives of so many others after reiterating the idea into something that would grab the attention of others. As for the Blue Bottle Coffee project, the designers had the customers test the prototypes and from their feedback could tell whether they were starting to get on the right track or not. I also found the 2G Tuesdays idea to be really helpful. One of the companies in the documentary would have one hour of 2G connection every Tuesday, just to experience what the connection speed is like in countries with less advanced technology. I think being exposed to different cultures and people around the world would help us designers understand users better, and help solve the problems that everyone would be facing.
I think that this documentary showcases the behind the scenes of what designers actually do. I feel like many people who aren't well versed in design think that we designers have an easy job, but we don't just make something pretty or churn out something out of nothing immediately, we go through steps and processes, failures and attempts and failures again just to create something that seems like that was the only possible outcome if someone else tried to do it. Through this documentary, I've also gained inspiration to never give up on my dreams and projects, to learn how to work well in a team and to work hard to make an impact or as the title says, a design disruption in everyone's lives.
Tasks: We were to research aspects of the products of other competitors
and look for problems they might be facing this week. We should ask the
IT team about the scope of work like branding and web design, making
sure to set it down early on. Our design team should discuss and let the
IT team know what we could help them with, and suggest a SWOT analysis
to the project proposal.
Thoughts and feelings:
Thoughts and feelings:
For our next consultation, we discussed about our group's next step, which is to do research on the competitors:
- Supercook: recipe search by ingredients you have at home
- MyRecipes.com
- MyFridgeFood - Home
- Recipes by Ingredients - Recipe Matcher
- http://www.recipepuppy.com/
- http://www.cookthing.com/
- https://recipeland.com/recipes/b...
- Find Recipes Based on Ingredients in Your Pantry at Recipe Key
- Food.com - Thousands Of Free Recipes From Home Chefs With Recipe Ratings, Reviews And Tips
Research Notes in Slide Format:
More Research Notes:
We attended a meeting with the IT Team, supervisors and client on 18th April.
Reflection:
I was not prepared for the client to join the first meeting as we hadn’t been informed beforehand, but accepted it as the meeting went on. I kept thinking about the best way to communicate with the IT Team to optimize productivity and results of this project, but I think I should just go with the flow. While doing research for the websites, I had a few thoughts. Would people actually turn their computers on and use the website for the recipes? I think that mobile apps are definitely more practical for this service. What could we incorporate so that the product would make the users want to keep this app on their phones? How could we promote this app so that others would actually know about it?
Week 2
Tasks:
From last week’s research on competitors in the market, we created a research summary to highlight what we’ve learned and noticed from other competitors. We were to come up with an honest and accurate SWOT analysis for the project and hold a meeting with the IT team to ask clearly on what our job scope was and what we could help with. We have to start researching about brand personalities and create personas to test our project on. We also had to find out what was approved by the client from the IT team.
From last week’s research on competitors in the market, we created a research summary to highlight what we’ve learned and noticed from other competitors. We were to come up with an honest and accurate SWOT analysis for the project and hold a meeting with the IT team to ask clearly on what our job scope was and what we could help with. We have to start researching about brand personalities and create personas to test our project on. We also had to find out what was approved by the client from the IT team.
Research Summary from last week:
This is a SWOT Analysis guide that we could follow for our own analysis:
The research step is important as we’ll be able
to justify our points clearly because of the research done, if the
client or anyone asks questions on our features and reasoning. Our first meeting with the IT team members went quite well, we managed to inquire about all the question marks we had regarding the project and discussed the matters at hand. I felt happy as our group knew how to delegate tasks equally according to the strengths of the members, which makes our work more effective. I also understood the SWOT analysis more and revised it after feedback from Mr Mike.
Here is the finalized version of the SWOT Analysis, along with the notes:
For Friday's consultation, we were told to think about the branding for our project, specifically to research the brand personality and big ideas of global brands. We needed to come up with several user personas for different groups of people. For instance, how would a family of 4 use the recipe website/app compared to a single entrepreneur who refers to it? We also need to think about the creative strategy and confirm the brand name and its personality of our project. These links and pointers were given to us to read up and think about:
Brand Personality 101:
https://www.youtube.com/watch?v=3rxg3AVs9Dc
https://brandmasteracademy.com/brand-personality-examples/
Creative Strategy 101:
Purpose - Who are you talking to and what do you want to convince them to think, feel, believe, or do?
Method - How will you convince them of that?
Tone and Mood - What will be the tone and mood of your communication?
Creative Brief:
- The problem
- The objectives
- The target market
- Positioning strategy
- Type of creative strategy
- Selling premise
- Execution suggestions
https://blog.hootsuite.com/social-media-advertising/
Big Ideas:
https://gdpsu.typepad.com/354/big-ideas/
Week 3
Tasks:
We had to discuss and come up with some brand personalities and big ideas for our project, finalize the name, and research if the name was SEO friendly. We also had to check with the IT team if the client was aware of the strengths in the SWOT Analysis and write up good rationales for the brand name for the client to understand. We also needed to come up with established personas to know if we’ve missed out or overlooked any potential aspects and situations. For the personas, I wrote the interview questions and interviewed 3 people for persona 3.
Initial Big Ideas and Brand Personalities:
Updated Big Ideas and Brand Personalities
SEO Friendly Research:
Initial Brand Name and Brand Personas Interview Questions:
Brand Personas Interview Results:
I think collecting data through 1-to-1 interviews would help more than google forms as you could casually ask people you know their honest opinions. I also feel that it was tough to finalize the name but we eventually did it after coming up with rationales for the narrowed down names, and voted anonymously on SurveyMonkey for the final brand name, along with the IT Team. When I created the brand personalities I had in mind for the product, I visualized them as stereotype chef characters in my head, like a mom chef that knows every recipe and teaches you how to cook step by step.
EatWhat's New Name Survey Results:
Tasks:
We discussed about our big idea and brand personality, and have to think about it more. Start working on creative strategy: brand message. Know the objective of each phase of the creative strategies and think of how to drive the brand message. Include justifications and research to back our strategy up. Discuss with the IT team if we have to create proper slides for the proposal presentation and ask them how the presentation is going to be like. Ask for a website flowchart from them and bring up to them that the design architecture and prototype should be before the design layout in their proposal.
Mr Mike told us to get the big idea and brand personality completed as soon as possible, and to start focusing on the art direction: mood boards to help in designing the brand. The Creative Strategy should be started as well. We also switched to recording these ideas using Miro Board.
This was our Senior’s campaign reference: (refer to the idea and execution sections)
https://drive.google.com/file/d/1BK2bd4Ill414M2X-GIVB-yQNfVnNTBIB/view?usp=sharing
Reflection:
On Tuesday we had to put in more thought for our big idea and brand personality, Mr Mike gave us some suggestions and a model to follow, aka Masterchef. We would have to think of how to have a brand with a mentality like that, where with this app, anyone can turn into a chef at any time, without it, they won’t think that they’re a chef. Because of the big idea having changes, we needed to rethink the brand’s personality as well. I researched on brand creative strategy after Friday’s consultation. I felt like I was entering a whole new world and I kept referring back to the seniors’ slides to try to understand how to create a creative strategy. I had a few ideas to bring out the brand message but I’m not sure if what I’m doing is right or not.
Summarized Brand Name and Reasoning:
Finalized Big Idea and Brand Personalities:
Updated progress so far in Miro:
 |
| SWOT Analysis |
 |
| Big Idea |
 |
| Brand Personality |
 |
| SEO Friendly Research for Name |
 |
| Brand Name Brainstorming |
 |
| Justifications for Brand Name |
Here's my research for the brand message for creative strategy in Miro:
My groupmate, Debbie worked on the Marketing and Sales part of the Creative Strategy:
Full version can be found on Miro: https://miro.com/app/board/o9J_ktcQqbY=/
Week 5
Feedback:
The research completed so far is good and should be sufficient to inform the decisions that need to be made on the Creative Strategy’s execution plan. That said, the team needs to commit now to the proposed art direction, creative strategy and the plans on how to roll out the promotional communication to create awareness and the call-to-action. For the website, wireframes need to be proposed based on referenced websites that support the intended UI design and the type of features that will hold or present the Feast In contents. And these contents would need to be informed by the confirmed IA/Flowchart.
Tasks:
1. Finalize choices for art direction and creative strategy- create a “execution board” to present our final ideas.
2. Provide justifications from these 2 phases: to get users to know about Feast In and visit the website/app, to get users to keep visiting the website and use the app frequently
3. Referenced layout of existing recipe websites - create style guide - design 2-3 style variation with the art direction
4. Creative strategy wasn’t met and looked like it was in the research
stage only so we have to come out with an execution plan for the
creative strategy (Tues), finalize art direction and wireframes, commit
to the project (Tues), work on storyboard and mock up for the video ad
(Fri).
Art Direction (Typefaces, Color Palette, Graphic & Image Elements, a Key Visual):
 |
| Research and Progress of Art Direction by Jane |
 |
| Progress on Logo by Jane |
 |
| Typography (Lato), Colour Scheme and Visuals of Website |
Creative Strategy (Rough Visuals of most promotional/communication materials to be used):
Wireframe References for the website:
 |
| Progress and Research by Andrea |
Low Fidelity Wireframes based on Workflow:
 |
| Low Fidelity Wireframes by Andrea |
Flowchart for Website:
Reflection:
I felt dejected for not understanding what was needed after researching and reading up a lot about something that I have never touched on before, but it’s okay because I learned some useful stuff for the future. I also gave input on the colour scheme for the art direction and suggested that the first proposed colours should be more saturated because they looked quite dull. I also wrote some justifications to why the colours are suitable for the brand.
After Friday’s consultation, I feel like what I did was kind of a waste as I still couldn’t get the creative strategy right and had to count on my group member Jane to work on it instead although she was working on the art direction already. I really felt bad for her as I don’t think that one person should be doing so much so I decided to give the task of the creative strategy to me and Debbie and we researched and learned about it even though we had zero knowledge of it before, but I guess that we weren’t delivering or hitting on what was wanted and in the end our work still needed to be redone by Jane.
As the group leader I felt that it was really unfair for Jane to be doing all of that even though she is specializing in that area. I wish that I could’ve been more useful in this situation but the only thing I could do was listen to the group members concerns and focus on what I’m majoring at, aka animation and video, therefore I created a storyboard and a video ad mock up for Feast In. We did do some discussions together with Jane about the creative strategy during the weekend as well.
Week 5 Progress in Slides:
Week 6
Tasks:
1. Look for references to support creative executions for Feast In.
2. Design wireframes based on moodboard references & use textural or solid colour backgrounds.
3. Updated the progress report with the information from the IT Team's proposal on Tuesday. Creative strategy slides were simplified and finalized. Discussed about the execution of the instagram stories and YouTube video advertisements.
Website Layout Progression by Andrea:
Instagram Story Motion Graphics Ideas by Debbie:
Here's my progress on the YouTube Ads that I was in charge of for this week:
Research and Justifications for YouTube Ads (Creative Execution):
Storyline Ideas for YouTube Ads:
Image Recognition USP:
Searching for Recipes based on Existing Ingredients USP :
Feedback:
The storyline proposed was too long and needed to fit in the 1 minute
duration limit. The design of the website layout was too masculine and
needed to be changed.
Reflection:
I researched on the YouTube Ads and what was needed to create an effective advertisement. After Friday's consultation, we needed to discuss together as a group on the persona that would be used in the ads and the method of promoting our USPs through the ads without having a different art direction and without footage due to the budget of the project.
Tasks:
1. Confirm on the logomark and logotype.
2. Revise the website UI design and thereafter the other promotional materials.
Feedback:
Make
sure the text in the website and navigation items can be seen clearly,
remember functionality first. For the logo, the flames / aroma lines
could be adjusted to be in proportion to the letter I (bigger compared
to the proposed version). Think about whether the website and
promotional materials show that they are also for laymen to be used as
right now the feeling of the website looks like it is made for the
higher class to access. Because of this, the promotional materials like
the video ads and motion graphics that are following the website have
the same vibes. Think about the tone of voice and manner and relate it
to the target audience, whether it is professional yet friendly.  |
| Finalized Logo |
 |
| Updated Motion Graphic Style |
 |
| Proposed YouTube Ad Ideas by Me |
Initial YouTube Video Ad Mock Up:
Reflection:
We had a meeting with the computing team on Sunday and discussed the website layout and listened to their opinions about it. They pointed out some good points that we missed out on and we told them that we would evaluate and make changes while taking their opinions into consideration. We also discussed the website animations and asked what were the limitations of them, and they told us that as long as it's done by others they are able to do it too. We asked them about their progress as well and they said that they were working on the literature review for their project, and that development will only start in the next semester.
Week 8
Tasks:
For Tuesday’s consultation, we gave Mr Mike the gist on the meeting with the computing team before we showed our progress. We showed the wireframes that were changed accordingly to the computing team’s feedback, and we were to send them the wireframes for them to check and approve. We also double confirmed with them that they would be producing a simple prototype using XD by the end of this semester. I would have to work on my storyboards and present them by next week. We also needed to clarify with the computing team if a separate animation video for how to use the website was needed by them or not.
For Tuesday’s consultation, we gave Mr Mike the gist on the meeting with the computing team before we showed our progress. We showed the wireframes that were changed accordingly to the computing team’s feedback, and we were to send them the wireframes for them to check and approve. We also double confirmed with them that they would be producing a simple prototype using XD by the end of this semester. I would have to work on my storyboards and present them by next week. We also needed to clarify with the computing team if a separate animation video for how to use the website was needed by them or not.
Style Guide for Website:
Website Layout:
 |
| Finalized Website Design |
Animation:
 |
| Website Animation Research by Debbie |
Creative Execution Updates:
 |
| Social Media Posts Ideation by Jane |
 |
| YouTube Ad Scripts and Ideas by Me |
Feedback:
App version flowchart needs to be finalized first before the motion graphic design could be proposed. The
3 Youtube video concepts have been confirmed and will need to be
storyboarded next. Website design’s main design guides have been
finalized and should proceed to completion from here on in. Pending on
when computing will begin work on the prototype, all photoshop naming
and layering needs to ready for web development handover. Creative
strategy materials needs to be tracked and managed to ensure deadline is
met.
Reflection:
For the tagline in the website, Mr Mike suggested that we could use a decorative brush script font like what was used in the posters. I suggested other fonts that I thought might work after the meeting. The posters were still in progression but they were on the right track. Debbie and I told Mr Mike that we were researching on the animations for the website/app and I confirmed that the computing team were aware of having animations for the website and app to display. I was told that the video ads are more important to focus on as that would make this idea sell. For the next consultation I should show progress on the creative genius ideas behind the video advertisements and focus on that, not getting mixed up with the technical execution of it as there will be ways around that. For Friday, we showed the progressions of our work, the website, posters, motion graphics, then I showed my ideas for the video ads focusing on the USPs and they were approved, and I gained an idea for the bumper ad too.
Week 9
Tasks:
Continue working on app layout and the three creative execution materials.
App Layout Progress:
Social Media Posts Progress:
Video Ads Storyboard:
Feedback:
My storyboard was
mainly approved, but for the bumper ad, I should find real images
instead of solid backgrounds for the starters. I should also make the
storyboard style similar to the previous week’s storyboard, instead of
full drawings I should use real images of people and from the website. I
also was prompted to think about the voiceover for the videos. For the
website, the image recognition icon was maybe a bit too small and could
be revised, the posters were okay and would be worked on more,
especially on the colours. Mr Mike suggested to play around with
secondary colours to make it more vibrant.
Reflection:
The animations for the website were in the making after discussion, and most of the hover animations were not really necessary but we discussed with the computing team about it and they said that they wanted some of them to have hover animations. On Friday, our consultation was quite fast, the wireframes for the website were mainly approved, but the size of the website was a little too big. Jane updated her progress on the posters while Debbie discussed further and showed her loading screen animation for the website. I showed the changes I made from the previous consultation and would have to show my progress on the animatics next week.
The animations for the website were in the making after discussion, and most of the hover animations were not really necessary but we discussed with the computing team about it and they said that they wanted some of them to have hover animations. On Friday, our consultation was quite fast, the wireframes for the website were mainly approved, but the size of the website was a little too big. Jane updated her progress on the posters while Debbie discussed further and showed her loading screen animation for the website. I showed the changes I made from the previous consultation and would have to show my progress on the animatics next week.
Week 10
Tasks: Continue working on app layout and the three creative execution materials.
App Layout Progress:
Social Media Posts Progress:
YouTube Ad Animatics Progression:
Updated Storyboards:
Bumper Ad Draft 1:
Bumper Ad Draft 2:
Video Ad USP 1:
Video Ad USP 2:
Feedback:
The videos lack finesse because of the size of the elements in the layout. The texts were too far from their action safe zones and the elements were too big, which made the video not as classy as the website. I should refer to the website more, the video ad lacked the blue that was used in the website. For the bumper ad, I should stick to minimal and simple fading animations and change the sliding animation at the end because it looked like a template that I could find on Powerpoint. I was advised to reference and dump good video stills to imitate their layouts.
I showed the progression of my animatics on Tuesday (video ad 1 and bumper ad). I had connection issues on Friday where I could listen to the others presenting their progress but it sounded hollow and lagged here and there. When I presented my video ad progress, the screen was lagging on the other sides and the video couldn't be viewed in real time for them, therefore I was advised to export the videos and upload them on YouTube so that the rest could experience it without any delay. I also checked with the computing students on how our final presentation would be and they said that both the IT team and design team will be presenting with slides.
Week 11
Tasks:
Finalize app layout, motion graphics and video advertisements. For video ads, the 3 Persona video’s storyboard needs to be completed by next week.
 |
| Finalized App Layout Design |
Persona Video Ad Ideas:
Feedback:
IG presence is way too low, need to increase for 1st touch points leaving up to the 2 main postings. The motion graphics were presented as well, and the first impression for them were that they were too long but it was according to the iPhone X wireframes. We should lower / fade in the volume so that it doesn’t shock the viewers of the motion graphics. The image recognition feature is not visible enough and we need to find a way to make it obvious to the users, to know that we have this function in the website. For the video ads, the pop up shape should be changed to blue, and the text for chicken should be changed to orange, following the style of the website. At the end of the videos, the blue shade should be kept as one shade, and consistency of the animation speed throughout the videos should follow. I should also use curved boxes for the titles and text boxes. Lastly the bumper ad is too fast and the words can’t be read so I have to shorten the captions.
IG presence is way too low, need to increase for 1st touch points leaving up to the 2 main postings. The motion graphics were presented as well, and the first impression for them were that they were too long but it was according to the iPhone X wireframes. We should lower / fade in the volume so that it doesn’t shock the viewers of the motion graphics. The image recognition feature is not visible enough and we need to find a way to make it obvious to the users, to know that we have this function in the website. For the video ads, the pop up shape should be changed to blue, and the text for chicken should be changed to orange, following the style of the website. At the end of the videos, the blue shade should be kept as one shade, and consistency of the animation speed throughout the videos should follow. I should also use curved boxes for the titles and text boxes. Lastly the bumper ad is too fast and the words can’t be read so I have to shorten the captions.
The wireframes and layout for the app were approved and we would be done with the app design. Our designs will be given to the computing team to be used in their prototype, but so far they haven’t started it. I was advised again to look at professional videos that showed websites and apps, check their frames and typeface, size and CTA. I did so and realized that it is important as most people won’t be able to read the words properly if it is not sized and timed properly. I also had to create 3 new video ads based on the personas shown in the bumper ad. On Friday, I showed my ideas and updated videos. I should change the starting title of the IR USP to “Similar looking ingredients? Snap a pic!” and instead of Object X and Object Y, I could just go for X, Y. I needed to think about how to deliver the message that the IR function has a huge database. Mr Mike suggested I aim for story driven storylines for the persona videos, the save up on meals one could be a guy who wants to eat fine dining but wants to save up, while the saving recipes one could show something like a planner. I could go ahead with making the storyboards for the 3 persona video ads.
Week 12
Tasks: Think of how to solve the Image Recognition not being obvious in the website. Update on video advertisement focusing on brand personas.
Storyboard for Persona Video Ads:
Feedback:
The wordings needed to be shortened for the motion graphics. I showed my storyboard for the 3 persona video ads and Mr Mike suggested I reduce the script for the voiceover to be simple and short, as long as it doesn’t distract the client from looking at the visuals on screen.
The image recognition feature would be made obvious with a pop up on the website that would appear 13 seconds after the user is on the website. The app layout had some changes and the finalized version would be sent to the IT team after consultation. Instead of lengthy explanations, I should let the visuals explain. For Friday, I showed my progress on the video ads through after effects and the save recipes function that was originally proposed was not really doable as the website doesn’t support that function, so I had to change the idea a little, and also had to change the recipes in the videos that would relate to the personas more.
Week 13
Tasks:
Update on video advertisement focusing on brand personas.
Motion Graphics Progress Slides by Debbie: https://docs.google.com/presentation/d/1HKixeVmCFI5e2LvuZSkdQAk6ewkvI1HFGJd6q9PCFAU/edit#slide=id.p
Feedback:
The
video ads had a bit of a problem with them as the intended functions
that would be showcased through the videos would not be done by the IT
Team after clarifying with them about it, namely the one where the
serving size could be increased and the ingredients would be
automatically adjusted according to it. Make sure to shout the message
that we wanted to deliver through the videos as much as we could. I just
had to change some images to better ones, clean up some elements and
make the video more presentable.Update on Persona Video Ads:
Week 14
Tasks:
Finalize video ads (small changes), finalize presentation slides. Prepare script, practice presentation and go through the whole procedure in case of technical difficulties.
Updated YouTube Ads:
Feedback:
I showed Mr Mike my updated persona video ads according to last week’s feedback, and also the USP video ads and bumper video ad. For the IR USP ad, I should change the phone screen to make it properly fitting, and change the kerning of two of the scenes so that it’s easier for the viewers to read the text. I should also try to find a higher resolution image for the family persona ad because the current image isn’t as clear as expected after rendering it. Lastly, I should change the guy in the saving up persona ad so that it’s the same consistent asian guy, instead of the asian and caucasian guy.
This is the final week of consultation, so we didn’t have much to show and consult about anymore since we were almost good to go. We talked about the presentation and we would ask the IT team to confirm the date with the client after the consultation. We showed our updated slides with better positioning of the images and Mr Mike agreed to them. We also asked if the presentation would have a time limit and MR Mike said that there isn’t but according to industry-standard, it should be around 15-20 mins, no longer than 30 mins. Mr Mike helped us search for a model that we could use and I managed to find the poses I wanted, so it turned out well and I was able to change it. I made changes to all the videos according to the feedback and updated Mr Mike about it on Friday. We also relayed the message that the IT Team would confirm with us on the date of presentation, tentatively on Friday. I was in charge of starting the presentation and cut off a lot of words from my slides, so as to not bore the audience with too many words on it.
Final Presentation Slides:
Presentation Script (my part only):
Feedback on presentation:
Good job on the presentation. Could u provide me the link to the videos of the web & app UX, & promo videos? The recording was laggy.
Final Presentation and Q&A with client:
Web and App UX (Andrea):
Creative Execution:
1. Social Media Posters (Jane)
2. Instagram Story Motion Graphics (Debbie)
Motion Graphics 1: Searching for Recipes Based on Existing Ingredients USP
Motion Graphics 2: Image Recognition USP
3. YouTube Advertisements (Jasmine)
Video Ad 1: Image Recognition USP
Video Ad 2: Searching for Recipes Based on Existing Ingredients USP + Trouble Deciding Persona
Video Ad 4: Saving Favourite Recipes Persona
Video Ad 5: Saving Up on Meals Persona
Video Ad 6: Bumper Ad
Reflection on a whole:
I think the presentation went quite well, we were a bit stuck on some
questions by the client but we managed to end it after all. At the start of Minor Project, I felt really lost on what I could do for the team other than leading and contacting the IT Team, but as it neared the part where the YouTube Ads needed to be created, I felt relieved that I could contribute to the team in terms of design delivarables. Also, I'm really grateful to have such cooperative and efficient teammates working alongside me and a professional lecturer who guided all of us for the past 14 weeks. That's a wrap for Minor Project!
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